Inside the Mind of the Shopper: The Science of Retailing
Language: English
Published by Wharton School Publishing, 2009
- Hardcover
- Used
Seller: Book Express (NZ), Shannon, New ZealandBook Express (NZ)
AbeBooks seller since February 10, 2021
Condition: Used - Very good
£ 4.81
Quantity: 1 available
Add to basketItem description from seller
227 pages. SUPERANNO What do you really do when you shop? The answers are fascinating an d, for retailers, they're cash in the bank. In Inside the Mind of the Shopper, w orld-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth abou t the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spe nd a quadrillion seconds in supermarkets and they'll waste eighty percent of tha t time. Drawing on Sorensen's breakthrough second-by-second analysis of millions of shopping trips, this book reveals how consumers actually behave, move, and m ake buying decisions as they move through supermarkets and other retail stores.
Seller Inventory # 5106ab
- Title
- Inside the Mind of the Shopper: The Science of Retailing
- Author
- Herb Sorenson
- Publisher
- Wharton School Publishing
- Publication year
- 2009
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0137126859
- ISBN 13
- 9780137126859
- Dimensions
- 16.5cm x 2.5cm x 24.1cm
- Seller catalogs
- Business
What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In Inside the Mind of the Shopper: The Science of Retailing, world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Sorensen analyzes consumer behavior–how shoppers make buying decisions as they move through supermarkets and other retail stores–and presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the "quick trip" shopper; make the most of all three "moments of truth"; understand consumers' powerful in-store migration patterns; improve collaboration between manufacturers and retailers; learn the lessons of Stew Leonard's and other innovators; and much more. Then, in Part II, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities.
"Synopsis" may belong to another edition of this title.
About the Author
Herb Sorensen is a preeminent authority on observing and measuring shopping behavior and attitudes within the four walls of the store. He has worked with Fortune 100 retailers and consumer packaged-goods manufacturers for more than 35 years, studying shopper behavior, motivations, and perceptions at the point of purchase. Sorensen’s patented shopper-tracking technology PathTracker® is helping to revolutionize retail marketing strategies from a traditional “product-centric” perspective to a new “shopper-centric” focus. As Baseline magazine commented, “Herb Sorensen and Paco Underhill are the yin and yang of observational research.”
Herb has conducted studies in North America, Europe, Asia, Australia, and South America. His research has been published in AMA’s Marketing Research, The Journal of Advertising Research, FMI Advantage Magazine, Progressive Grocer, and Chain Drug Review, and he has been utilized as an expert source for The Wall Street Journal, Supermarket News, and BusinessWeek. Additionally, he is currently a panelist of Retail Wire’s “Brain Trust.”
Herb was named one of the top 50 innovators of 2004 by Fast Company Magazine, and shared the American Marketing Association’s 2007 EXPLOR Award for technological applications that advance research, with Peter Fader and his group at the Wharton School of Business of the University of Pennsylvania. Herb has a Ph.D. in Biochemistry.
"About the title" may belong to another edition of this title.
Book Express (NZ)
Shannon, New Zealand
AbeBooks seller since February 10, 2021
Shipping rates from New Zealand to U.S.A.
| Item | 14 to 45 business days | 14 to 20 business days |
|---|---|---|
| First item | £ 33.93 | £ 55.03 |
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A small friendly online-only bookshop located in Shannon, New Zealand. We try to stock something for everyone, from modern affordable paperback novels through to older and more unusual works.
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Book Express Ltd
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