Military Recruitment on Facebook: an Exploratory Study into the Production of Applicant Attraction in Germany, France and the United States
Language: English
Published by Cuvillier Nov 2018, 2018
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 79.54
Quantity: 2 available
Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -Soziale Medien wie Facebook eröffneten neue Kommunkationsmöglichkeiten für das Militär um sich im Arbeitsmarkt als attraktiver Arbeitgeber zu positionieren. Nach der Abschaffung der Wehrpflicht musste sich das Militär neu und attraktiv definieren, um Rekruten im Konkurrenzmarkt gegen den privaten Sektor anzuziehen. Diese Arbeit geht der Frage nach, wie das Militär in Deutschland, USA und Frankreich Attraktivität produziert, mit dem Ziel, die Personalgewinnung digital zu stärken. Dabei geht es um einen cyberanthropologischen Ansatz, der mit verschiedenen quantitativen und qualitativen Methoden die Perspektive von Rekruten und der Institution erfasst. Diese interdisziplinäre Annäherung auf die digitale Ebene der Kommunikation des Militärs versucht das Spektrum der Militäranthropologie und -soziologie auszuweiten, in dem Ansätze des Marketings und des Personalmanagements auch aufgefasst werden.So werden Employer-Branding Perspektiven des Militärs in einem internationalen Vergleich im jeweiligen politischen Kontext und unter mehrdisziplinären theoretischen Betrachtungen vorgestellt und analysiert. Die empirischen Ergebnisse weisen darauf hin, dass jedes Militär heterogen bleibt und jedoch kulturell und historisch geprägt wird, während es eine Attraktivitätspolitik schafft. Während die deutsche Bundeswehr sich eher mit Technik und kaum mit Geschichte befasst, setzt das französische Militär auf das zeremonielle, das design-intensive und das amerikanische Militär eher auf Werte, Patriotismus und nationalen Ikonen, die eine Identität dynamisch mitaufbauen. 324 pp. Englisch.…
Seller Inventory # 9783736998872
- Title
- Military Recruitment on Facebook: an Exploratory Study into the Production of Applicant Attraction in Germany, France and the United States
- Author
- Eric Behar Villegas
- Publisher
- Cuvillier Nov 2018
- Publication year
- 2018
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3736998872
- ISBN 13
- 9783736998872
- Item weight
- 421 grams
- Dimensions
- 210x148x18 mm
"Synopsis" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
Shipping rates from Germany to U.S.A.
| Item | 5 to 15 business days | 5 to 15 business days |
|---|---|---|
| First item | £ 19.78 | £ 19.78 |
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BuchWeltWeit Ludwig Meier e.K.
Germany
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BuchWeltWeit Inh. Ludwig Meier e.K.
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