Microtrends Squared : The New Small Forces Driving Today's Big Disruptions
Penn, Mark; Fineman, Meredith (CON)
Language: English
Published by Simon & Schuster, 2019
- Softcover
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- Title
- Microtrends Squared : The New Small Forces Driving Today's Big Disruptions
- Author
- Penn, Mark; Fineman, Meredith (CON)
- Publisher
- Simon & Schuster
- Publication year
- 2019
- Condition
- As New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1501179934
- ISBN 13
- 9781501179938
Mark Penn has boldly argued that the future is not shaped by society’s broad forces, but by quiet changes within narrow slices of the population. Ten years ago, he showed how the behavior of one small group can exert an outsized influence over the whole of America with his bestselling Microtrends, which highlighted dozens of tiny, counterintuitive trends that have since come to fruition, from the explosion of internet dating to the recent split within the Republican Party. Today, the world is in perplexing upheaval, and microtrends are more influential than ever. In this environment, Penn offers a necessary perspective.
Microtrends Squared makes sense of what is happening in the world today. Through fifty new microtrends, Penn illuminates the shifts that are coming in the next decade. He pinpoints the unseen hand behind new power relationships that have emerged―as fringe voters and reactionary politics have found their revival, as online influencers overshadow traditional media, and as the gig economy continues to invade new swathes of industry. He speaks to the next wave of developments coming in technology, social movements, and even dating.
Offering a clear vision of the future of business, politics, and culture, Microtrends Squared is a must-read for innovators and entrepreneurs, political and business leaders, and for every curious reader looking to understand the wave of the future when it is just a ripple.
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About the Author
Meredith Fineman is the founder of FinePoint, a PR firm turned leadership company that elevates individuals, with a focus on women in positions of power. She is also a freelance writer of twelve years, with bylines in Harvard Business Review, Forbes, Inc., Entrepreneur, Elle, Marie Claire, Fast Company, and more.
"About the title" may belong to another edition of this title.
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