The Microbrewery Handbook : Craft, Brew, and Build Your Own Microbrewery Success
Language: English
Published by Wiley & Sons, Incorporated, John, 2019
- Softcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Very good
£ 5.93
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Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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- Title
- The Microbrewery Handbook : Craft, Brew, and Build Your Own Microbrewery Success
- Author
- Reeves, D. C.
- Publisher
- Wiley & Sons, Incorporated, John
- Publication year
- 2019
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1119598044
- ISBN 13
- 9781119598046
- Item weight
- 0.701 pounds
- Dimensions
- N/A
An unprecedented guide to successfully start or grow a microbrewery or craft brewery in a much more competitive world.
Opening a microbrewery starts with, of course, making great beer. But that is just the beginning. Today’s sophisticated patrons are offered an ever-increasing array of options. It’s so much more than beer nowadays. Yes, great beer is essential, but to attract and hold on to a loyal customer base, you must create a sense of place. Do your research. Understand financing and cash flow. Know how to measure your success. A successful, well-run microbrewery knows how to hire the right employees―employees that will spread word of your business to friends, family, even total strangers, both on and off the clock. Marketing, branding, customer experience; they all matter. There are so many factors that directly and indirectly contribute to success, it may at times be overwhelming. The Microbrewery Handbook offers an extraordinary look at all of the facets of success in the industry. No matter if you are thinking about starting a new venture or are already operating your own microbrewery, this valuable book offers real-world advice and proven strategies to help you thrive in the competitive micro and craft brewing industry.
Focused on practical guidance, author D.C. Reeves distills his experience founding Perfect Plain Brewing Company in Pensacola, Florida into an engaging, up-to-date resource for microbrewers everywhere. Clearly showing readers what works in the industry and, just as importantly, what doesn’t work, The Microbrewery Handbook:
- Helps you create unique, memorable experiences for your customers, your employees, and your city
- Includes coverage of the financial aspects of building and growing your business, such as banking, investment, and debt
- Shows you how to transform your business into a community anchor
- Offers suggestions on building an entire culture around your brand that promotes positivity and attracts the right kind of attention
- Shares personal stories and advice from a successful microbrew entrepreneur
- Includes interviews and insight with industry experts as well as owners of some of the nation’s elite craft breweries including Sam Calagione of Dogfish Head, Jeffrey Stuffings of Jester King, and Doug Resier of Burial Brewing
The Microbrewery Handbook: Craft, Brew, and Build Your Own Microbrewery Success is an indispensable, first-of-its-kind book for anyone in the micro and craft brewing industry.
"Synopsis" may belong to another edition of this title.
About the Author
DC Reeves is co-founder and CEO of Perfect Plain Brewing Co., one of Florida's top microbrewery success stories. DC learned about entrepreneurship and achieving financial success by building a great place to work, producing a top-notch product, and passionately focusing on customer satisfaction. In its first year of operations, Perfect Plain Brewing Co. became one of the busiest taprooms in the state. Since opening Perfect Plain, DC has become a mentor and consultant to prospective and current small business owners looking to start and grow their own dream. Visit www.perfectplain.com for more info.
"About the title" may belong to another edition of this title.
Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.…
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