From Micro to Macro: Dealing with Uncertainties in the Global Marketplace : Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference
Language: English
Published by Springer, 2023
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Druck auf Anfrage Neuware - Printed after ordering - Thefocus ofthevolume is ondealing withuncertainties and challenges within theglobal marketplace brought bydigital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements. Additionally, these companies operate in thesharing economy and offer collaborative consumption opportunities. Featuring contributions presented atthe2020 Academy ofMarketing Science (AMS) Virtual Annual Conference, theenclosed contributions assess theimpact ofthese radical and disruptive innovations onlong-standing incumbents and traditional industries, as well as consumer experiences. Founded in1971, theAcademy ofMarketing Science is an international organization dedicated topromoting timely explorations ofphenomena related tothescience ofmarketing in theory, research, and practice. Among its services tomembers and thecommunity atlarge, theAcademy offers conferences, congresses, and symposia that attract delegates fromaround theworld. Presentations fromthese events are published in this Proceedings series, which offers a comprehensive archive ofvolumes reflecting theevolution ofthefield. Volumes deliver cutting-edge research and insights, complementing theAcademy's flagship journals, theJournal oftheAcademy ofMarketing Science (JAMS) and AMS Review. Volumes are edited byleading scholars and practitioners across a wide range ofsubject areas in marketing science.…
Seller Inventory # 9783030898854
- Title
- From Micro to Macro: Dealing with Uncertainties in the Global Marketplace : Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference
- Author
- Shuang Wu
- Publisher
- Springer
- Publication year
- 2023
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3030898857
- ISBN 13
- 9783030898854
- Item weight
- 966 grams
- Dimensions
- 235x155x35 mm
The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements. Additionally, these companies operate in the sharing economy and offer collaborative consumption opportunities. Featuring contributions presented at the 2020 Academy of Marketing Science (AMS) Virtual Annual Conference, the enclosed contributions assess the impact of these radical and disruptive innovations on long-standing incumbents and traditional industries, as well as consumer experiences.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
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