MetricsMan: It Doesn't Count Unless You Can Count It
Language: English
Published by Business Expert Press, 2016
- Softcover
- Used
Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc
AbeBooks seller since March 23, 2026
Condition: Used - Very good
£ 6.35
Quantity: 3 available
Add to basketItem description from seller
MetricsMan presents opinions, insights, and best practices of public relations and social media research and measurement. It discusses the evolution of measurement, return on investment, the Barcelona Principles, social media measurement models, marketing mix modeling, the battle against advertising value equivalents, and establishing accountability of the public relations profession. Through this book, public relations professionals will be able to set clear measurement goals and objectives, identify right from wrong in the metrics they use, and understand how to apply valid measurement models and frameworks in their practices. This book also provides valuable information for public relations educators and students to learn about the best practices of research and measurement in the industry.
Seller Inventory # CIN163157521XVG
- Title
- MetricsMan: It Doesn't Count Unless You Can Count It
- Author
- Don Bartholomew
- Publisher
- Business Expert Press
- Publication year
- 2016
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 163157521X
- ISBN 13
- 9781631575211
"Synopsis" may belong to another edition of this title.
About the Author
Zifei "Fay" Chen is a doctoral student and instructor of record at the University of Miami. She is the recipient of the inaugural Don Bartholomew Award for Excellence in Public Relations Research (previously known as the Ketchum Excellence in Public Relations Research Award) through which she worked at Ketchum Global Research and Analytics in the New York City during the summer of 2015. Chen previously worked in the marketing analysis and communications capacity at Fiserv in Atlanta, Georgia, and as a television news reporter and translator at Xinhua News Agency in Hangzhou, China.
"About the title" may belong to another edition of this title.
World of Books Inc
Montgomery, IL, U.S.A.
AbeBooks seller since March 23, 2026
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