Methods in Consumer Research, Volume 1: Theoretical and Practical aspects (Woodhead Publishing Series in Food Science, Technology and Nutrition)
Language: English
Published by Woodhead Publishing, 2026
Series: Book 297 of 301 - Woodhead Publishing Series in Food Science, Technology and Nutrition
- Softcover
- New
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
AbeBooks seller since November 22, 2018
Condition: New
£ 208.08
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- Title
- Methods in Consumer Research, Volume 1: Theoretical and Practical aspects (Woodhead Publishing Series in Food Science, Technology and Nutrition)
- Publisher
- Woodhead Publishing
- Publication year
- 2026
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0443222797
- ISBN 13
- 9780443222795
- Edition
- 2nd Edition
- Series
- Book 297 of 301: Woodhead Publishing Series in Food Science, Technology and Nutrition
Methods in Consumer Research, Volume 1: Theoretical and Practical aspects, Second Edition, brings together the world’s leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in methods in consumer science.
The new edition, thoroughly revised and updated, touches on the latest developments in consumer behavior. It includes a theoretical overview of consumer behavior, followed by a detailed description of qualitative techniques, including coverage of focus groups, projective techniques, ethnography, and social media. Quantitative methods are also addressed from both an explicit and implicit perspective. A section specifically delves into physiological measurements, such as eye-tracking, facial reading, and fMRI.
In conjunction with the second volume, which covers specific applications, this book is an invaluable reference for academics working in the fields of sensory and consumer science, psychology, marketing, and nutrition. Through examples of the methodologies being applied throughout, it serves as a practical guide to practitioners in both the public and private sector.
- Provides a comprehensive view of consumer behavior
- Presents a full coverage of methodologies of consumer research
- Includes both qualitative and quantitative methods
- Brings implicit methods for studying consumer perception and behavior
- Covers new chapters on physiological measurements, such as eye-tracking, facial reading and fMRI, and quantitative new methods
"Synopsis" may belong to another edition of this title.
About the Author
Paula's research has focused on the exploration of new methodologies to further understanding sensory and consumer perception, in particular sensory descriptive techniques with the use of consumers and the influence of non-sensory parameters in consumer food choice. She is a member of the Editorial Board and Guest Editor of Food Research International and of Current Opinion in Food Science. She also has a part-time associate professor position in in sensory and consumer science at the Norwegian University of Life Sciences (NMBU).
"About the title" may belong to another edition of this title.
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