Methods in Consumer Research: Applications to Promote Healthy, Pleasurable and Sustainable Eating Habits: Vol 2
Language: English
Published by Woodhead Pub Ltd, 2026
Series: Book 298 of 301 - Woodhead Publishing Series in Food Science, Technology and Nutrition
- Softcover
- New
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
AbeBooks seller since January 6, 2003
Condition: New
£ 274.29
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Seller Inventory # x-0443222819
- Title
- Methods in Consumer Research: Applications to Promote Healthy, Pleasurable and Sustainable Eating Habits: Vol 2
- Author
- Ares, Gaston (Editor)/ Varela, Paula (Editor)
- Publisher
- Woodhead Pub Ltd
- Publication year
- 2026
- Condition
- Brand New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0443222819
- ISBN 13
- 9780443222818
- Edition
- 2nd Edition
- Item weight
- 1.3 kilograms
- Series
- Book 298 of 301: Woodhead Publishing Series in Food Science, Technology and Nutrition
Methods for Consumer Research, Volume Two: Applications to Promote Healthy, Pleasurable and Sustainable Eating Habits, Second Edition brings together world leading experts in global consumer research who provide a fully comprehensive description of innovative applications of emerging methodologies for studying consumer perception and behavior.
The new edition, thoroughly updated, puts consumer research in-context with coverage of applications of the methods in the context of promoting healthy, pleasurable and sustainable eating habits, including sections on food intake and satiation, nudging, labelling and food waste. Emphasis is also placed on how to design studies for specific populations, including children and elderly, and both food and non-food products.
In conjunction with the first volume, which covers theoretical and practical aspects of the methods, this book is an invaluable reference for academics working in the fields of sensory and consumer science, psychology, marketing and nutrition. Through examples of the methodology being applied throughout, it serves as a practical guide to practitioners in both the public and private sector.
- Identifies how to design research for special populations, including children, the elderly and low-income consumers
- Discusses sensitivity to cross-cultural populations and emerging markets
- Includes research design for food, cosmetic and household products
- Brings new chapters on how to measure the relationship between microbiota and sensory perception, and new studies on consumer behavior
"Synopsis" may belong to another edition of this title.
About the Author
Paula's research has focused on the exploration of new methodologies to further understanding sensory and consumer perception, in particular sensory descriptive techniques with the use of consumers and the influence of non-sensory parameters in consumer food choice. She is a member of the Editorial Board and Guest Editor of Food Research International and of Current Opinion in Food Science. She also has a part-time associate professor position in in sensory and consumer science at the Norwegian University of Life Sciences (NMBU).
"About the title" may belong to another edition of this title.
Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
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