Methods in Consumer Research : Alternative Approaches and Special Applications
Language: English
Published by Woodhead Publishing, 2018
Series: Book 254 of 301 - Woodhead Publishing Series in Food Science, Technology and Nutrition
- Hardcover
- Used
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- Title
- Methods in Consumer Research : Alternative Approaches and Special Applications
- Author
- Ares, Gaston (EDT); Varela, Paula (EDT)
- Publisher
- Woodhead Publishing
- Publication year
- 2018
- Condition
- As New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 008101743X
- ISBN 13
- 9780081017432
- Series
- Book 254 of 301: Woodhead Publishing Series in Food Science, Technology and Nutrition
Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, while also looking at health-related Issues in consumer science, including sections on food intake and satiation. Other sections delve into physiological measurements within the context of consumer research and how to design studies for specific populations.
In conjunction with the first volume, which covers new approaches to classical methodology, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. With examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies.
- Presents comprehensive coverage of new and emerging techniques in consumer science
- Provides examples of successful application of the methodologies presented throughout
- Identifies how to design research for special populations, including children, the elderly and low-income consumers
- Discusses sensitivity to cross-cultural populations and emerging markets
- Includes research design for food, cosmetic and household products
- Highlights both psychological and physiological consumer measurements
"Synopsis" may belong to another edition of this title.
About the Author
Paula's research has focused on the exploration of new methodologies to further understanding sensory and consumer perception, in particular sensory descriptive techniques with the use of consumers and the influence of non-sensory parameters in consumer food choice. She is a member of the Editorial Board and Guest Editor of Food Research International and of Current Opinion in Food Science. She also has a part-time associate professor position in in sensory and consumer science at the Norwegian University of Life Sciences (NMBU).
"About the title" may belong to another edition of this title.
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