Metaphor and Mills : Figurative Language in Business and Economics
Herrera-Soler, Honesto (EDT); White, Michael (EDT)
ISBN 10: 3110272962 ISBN 13: 9783110272963
Published by Walter de Gruyter, 2012
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About this Item
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Unread book in perfect condition. Seller Inventory # 18545165
Synopsis:
While the role of metaphor in economics and business is substantiated in multiple research articles no comprehensive book-length study has appeared. The book gives a comprehensive overview of the field and detailed studies on its main branches - metaphor in economic theory and history, in the introduction of coinage and in business contexts and practices. The global perspective of world-wide researchers, spanning different languages and cultures, provides a wealth of information, placing existing research within a consistent and coherent perspective and opening up new vistas.
About the Author:
Honesto Herrera-Soler and Michael White, Universidad Complutense, Madrid, Spain.
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Bibliographic Details
Title: Metaphor and Mills : Figurative Language in ...
Publisher: Walter de Gruyter
Publication Date: 2012
Binding: Hardcover
Condition: As New