The Metail Economy: 6 Strategies for Transforming Your Business to Thrive in the Me-Centric Consumer Revolution
Language: English
Published by McGraw Hill, 2022
- Hardcover
- New
Seller: Orion Tech, Kingwood, TX, U.S.A.Orion Tech
AbeBooks seller since February 18, 2015
Condition: New
£ 9.21
Quantity: 1 available
Add to basketSeller Inventory # 1264274637-11-36724829
- Title
- The Metail Economy: 6 Strategies for Transforming Your Business to Thrive in the Me-Centric Consumer Revolution
- Author
- Bines, Joel
- Publisher
- McGraw Hill
- Publication year
- 2022
- Condition
- New
- Binding
- hardcover
- Language
- English
- ISBN 10
- 1264274637
- ISBN 13
- 9781264274635
- Item weight
- 16 ounces
- Dimensions
- 5x1x9
Rethink, rebuild, and re-energize your relationship with every customer for ultimate success in today’s Metail economy
Armed with computers, tablets, smartphones, and social media, today’s consumers have revolted against the marketplace status quo. Demanding a voice, and sometimes a hand, in the products they buy, these digitally empowered consumers―"Me's"―have inverted the traditional power dynamics of retail into Metail. To put it simply, your customers are now in charge, and you must recognize and embrace this fact in order to survive in new Metail economy.
From Joel Bines, one of today’s top retail brand thought leaders, The Metail Economy provides innovative methods for connecting with the Me-centric consumer and shows how to thrive in this consumer revolution. Bines provides examples of companies that have failed to address the Metail paradigm, along with those that are on the right path, clearly illustrating how the traditional power dynamic has inverted and why it matters for business survival.
Bines offers six proven models you can use to cultivate and serve highly informed and empowered customers in the Metail marketplace:
- Curation
- Customization
- Category Expertise
- Cost
- Convenience
- Community
Whether you’re the CEO of a global organization or starting your own clothing boutique, you must become a Metailer―and this groundbreaking book will show you how.
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About the Author
"About the title" may belong to another edition of this title.
Orion Tech
Kingwood, TX, U.S.A.
AbeBooks seller since February 18, 2015
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Orion Tech
6110 Royal Point Court
Kingwood, TX U.S.A. 77345
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