The Met and the Masses in Postwar America
Language: English
Published by Bloomsbury Publishing PLC, GB, 2024
- Softcover
- New
Seller: Rarewaves.com USA, London, London, United KingdomRarewaves.com USA
AbeBooks seller since June 11, 2025
Condition: New
£ 31.44
Quantity: 5 available
Add to basketItem description from seller
This book tells the story of the unifying of two major institutions during a turning point in American public art education. Traditionally separated in the hierarchy of 'highbrow' and 'middlebrow' culture, the Metropolitan Museum of Art and the Book-of-the-Month Club joined forces between 1948 and 1962 to bring art from the Met's collections right into the homes of subscribers. This democratic approach transformed the way art was consumed and gave the public newfound agency as collectors and museum visitors.Using never before published archival material, the book demonstrates how the Met sought to bring art to the masses in postwar America, whilst upholding its reputation as an institution of high culture. By describing this egalitarian programme in depth, the book offers new insights into the history of museum outreach and provides fascinating examples of successful audience engagement for contemporary practitioners. The Met and the Masses in Postwar America places these commercial enterprises in a variety of contemporary and historical contexts, including the relation of cultural education to democracy in America, the history of the Met as an educational institution, the rise of art education in postwar America, and the concurrent transformation of the home into a space that mediated familial privacy and the public sphere. It is essential reading for scholars, researchers and curators interested in the history of modern art, museum and curatorial studies, arts and cultural management, heritage studies, as well as the history of art publications.…
Seller Inventory # LU-9781350277311
- Title
- The Met and the Masses in Postwar America
- Author
- Mitchell B. Frank
- Publisher
- Bloomsbury Publishing PLC, GB
- Publication year
- 2024
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1350277312
- ISBN 13
- 9781350277311
- Item weight
- 600 grams
The Met and the Masses in Postwar America sets these commercial enterprises in a variety of contemporary and historical contexts, including the relation of cultural education to democracy in America, the history of the Met as an educational institution, the rise of art education in postwar America, and the concurrent transformation of the home into a space that mediated familial privacy and the public sphere. Using never before published archival material, this book demonstrates how the Met had to tread carefully in upholding its reputation as an institution of high culture when it brought art to the masses in postwar America.
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Rarewaves.com USA
London, London, United Kingdom
AbeBooks seller since June 11, 2025
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