Message Effects in Communication Science focuses on message effects -- the social and psychological consequences of messages. Following an introductory section which serves as an orientation to the domain of message study and which raises various conceptual, theoretical and methodological issues, contributors examine knowledge-generating messages and strategic or persuasive messages. The effects of stimulating messages designed for on-the-spot consumption including messages designed to entertain and to depict violence, are then considered. Prospects for future research are summarized and discussed in the concluding chapter.

Demonstrating the increasingly theoretical state of the study of message effects and addressing many new research topics, the volume serves to give professionals and students in communication an overview of the contemporary study of message effects and to present a perspective on progress in the area.

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