At the most critical times, especially during negotiations and arguments, memory can fail. Some people can quickly recall faces, but names and dates are easily forgotten.

Your Memory explains how memory works and how to make it more reliable. This book is full of useful information and advice, and practical exercises for improving the quality and capacity of memory.

Combining anecdotes and exercises with scientific developments and statistics, the book presents this complex topic in a highly accessible way. The author covers a range of issues, such as why a natural system of classifying, storing and retrieving information that exceeds the capacity of a computer can, at times, also forget a phone number.

Your Memory tackles all the fundamental questions about memory and provides answers and solutions for the person who always seems to forget that all-important anniversary date.

About the Author

Alan Baddeley is professor of Psychology at the University of York and has lectured extensively worldwide including the University of California, Harvard University and the University of Texas. He has written five books on human memory and edited another seven.

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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

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