Brand new edition of this fascinating guide to one of the most vital human faculties: the memory. It tells you how your memory works and how to make it work for you. We all have inside our head a system of classifying, storing and retrieving information that exceeds the capacity of the best computer in flexibility and speed. Yet the same system is so limited and unreliable that it cannot remember a nine-figure number long enough to dial it. So how does memory work? How can it be so efficient, yet sometimes so inadequate? Alan Baddeley, one of the world's leading authorities, answers all these questions and more. He unveils the mechanisms of memory while offering practical exercises and useful advice on improving its quality and capacity.

About the Author

Alan Baddeley is professor of Psychology at the University of York. He has previously held professorships at the Universities of Stirling, Bristol and Cambridge and visiting appointments at the Universities of California, Harvard, Otago, Queensland and Texas. He has written five books on memory, and edited a further seven. He was awarded a CBE for his contributions to this field. He has received the American Psychological Association's award for Distinguished Contributions to Research. He has a life-long interest in the study of human memory, and in its deficits following disease or brain damage. He is married and has recently moved to York.

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In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we?re helping charities increase revenue and reduce waste through re-commerce.

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