AS Media Studies: The Essential Introduction

Rayner, Philip; Wall, Peter; Kruger, Stephen

ISBN 10: 0415329663 / ISBN 13: 9780415329668

Published by Taylor & Francis Group, 2004

About this Item

2nd Edition.

Seller Inventory # 26325790

Bibliographic Details

• Title: AS Media Studies: The Essential Introduction
• Publisher: Taylor & Francis Group
• Publication Date: 2004
• Language: English
• ISBN 10: 0415329663
• ISBN 13: 9780415329668
• Binding: Soft cover
• Edition: 2nd Edition
• Condition: Used

About this title

Synopsis

In full colour throughout and featuring new case studies, this fully revised and updated edition of the bestselling AS Media Studies: covers all aspects of Media Studies for students of the AS and A-level media syllabus.

The authors, who are experienced teachers and examiners, introduce students step-by-step to the skills of reading media texts, and address key areas such as media technologies, media institutions and media audiences.

Individual chapters cover:

• introduction to studying the media
• study skills
• reading media texts
• media institutions
• audiences and the media
• case studies of newspapers, television programmes, and films
• research and how to do it
• preparing for exams
• coursework and production guide.
  
  AS Media Studies: The Essential Introduction gives students the confidence to tackle every part of an introductory media course.

Its key features include:

• activities for the classroom
• practical assignments for individual study
• a glossary of key terms
• case studies of recent media showing how theoretical ideas can be applied in everyday situations.

From the Back Cover

In full colour throughout and featuring new case studies, this fully revised and updated edition of the bestselling AS Media Studies: The Essential Introduction covers all aspects of Media Studies for students of the AS and A-level media syllabus. The authors, who are experienced teachers and examiners, introduce students step-by-step to the skills of reading media texts, and address key areas such as media technologies, media institutions and media audiences.

Individual chapters cover:
*introduction to studying the media
*study skills
*reading media texts
*media institutions
*audiences and the media
*case studies of newspapers, television programmes, and films
*research and how to do it
*preparing for exams
*coursework and production guide.

AS Media Studies The Essential Introduction will give students the confidence to tackle every part of an introductory media course.

Its key features include:
*activities for the classroom
*practical assignments for individual study
*a glossary of key terms
*case studies of recent media showing how theoretical ideas can be applied in everyday situations.