Media Research Methods

Language: English

Published by Bloomsbury Publishing PLC, GB, 2017

1137552158 / 9781137552150

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This indispensable textbook provides student researchers with extensive guidance and methods from across the social sciences and humanities, showing them how to make informed choices and consider the many alternatives available throughout the research process. Unique in approach, the text focus on how to do media research across three key strands - audiences, institutions and texts -and critically assesses a wide range of methods, addressing why they are appropriate or useful in certain scenarios. Written by two experts with a wealth of experience between them in teaching research methods and skills, this excellent resource explains complex methods in a clear and accessible way, offering practical guidance on how to use different methodologies, while situating the methods in the context of critical evaluations of previously published research.Providing a complete overview of media research methods while encouraging students to develop their own intellectual frameworks, this book is invaluable for undergraduates, postgraduates, novice and more experienced researchers of media, communication and journalism.…

Seller Inventory # LU-9781137552150

Title
Media Research Methods
Author
Peter Hughes, Ina Bertrand
Publisher
Bloomsbury Publishing PLC, GB
Publication year
2017
Condition
New
Binding
Paperback
Language
English
ISBN 10
1137552158
ISBN 13
9781137552150
Edition
2nd Edition
Item weight
612 grams

Rarewaves.com USA

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