Media Relations in Sport (Sport Management Library)

William Nichols; Patrick Moynahan; Allan Hall; Janis Taylor

ISBN 10: 1885693222 / ISBN 13: 9781885693228

Published by UNKNO, 2001

Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1885693222I3N00

Synopsis:

This book provides a framework for understanding the connection between the informational and commercial sides of sports information management. Part I addresses the working relationships between journalists and sport organisations as they have evolved over the years. Part II defines the various roles of sports information specialists along with their duties in disseminating information. It provides practical guidelines on everything from writing press releases to preparing media guides to organising events such as news conferences and media days. Part III addresses the responsibilities of sports information professionals: how to organise and manage game coverage; what to do to promote special events ranging from awards banquets to tournaments; and how to develop publicity campaigns. Part IV confronts the ethics of these formalised working relationships and the ideology they perpetuate. The book is for students in sports management, as well as students in journalism, public relations or communications. Each chapter contains a glossary of terms, discussion questions, suggested exercises, role playing activities and extensive notes.

Bibliographic Details

Title: Media Relations in Sport (Sport Management ...
Publisher: UNKNO
Publication Date: 2001
Binding: Hardcover
Condition: Good
Dust Jacket Condition: No Jacket