Media Now: Understanding Media, Culture, and Technology

Joseph D. Straubhaar; Robert Larose; Lucinda Davenport

ISBN 10: 0495565954 / ISBN 13: 9780495565956

Published by Wadsworth Pub Co, 2008

Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0495565954I5N00

Synopsis:

"Media Now, Sixth Edition", encourages students to think critically about the media and its effects on culture by providing them with a thorough understanding of how media technologies develop, operate, converge, and affect society. "Media Now" develops students' media literacy skills to prepare them for their encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge they need to thrive. Extensively updated in a new sixth edition, "Media Now" provides a comprehensive introduction to today's global media environment and ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives.

Review: "The approach is very concise. There is plenty of information for students to get a broad understanding of mass communication, but not so much that students can 't focus on the important or key points. The text is written in an interesting and engaging style, which my students tell me is easy to read and understand."

Bibliographic Details

Title: Media Now: Understanding Media, Culture, and...
Publisher: Wadsworth Pub Co
Publication Date: 2008
Binding: Paperback
Condition: Fair
Dust Jacket Condition: No Jacket