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MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, Ninth Edition, is designed to be the core text for the introductory mass media course--often titled Introduction to Mass Communication, Mass Media Survey, or Media in Society. Students often take this course as the initial introductory course in a College of Communication, School of Journalism, or Department of Radio-TV-Film, or Mass Communication. Students may take it as a required course for the communication major or as a general education elective.
Review: -Generally, I am pleased with the text, which has been my text of choice for more than a decade because it engages my students in a comprehensive and intriguing exploration of the media landscape and all of its economic, legal, ethical, political, and social complexities.-
Title: Media/ Impact: An Introduction to Mass Media
Publisher: Wadsworth Pub Co
Publication Date: 2009
Binding: Paperback
Condition: Good
Dust Jacket Condition: No Jacket