Media Firms : Structures, Operations, and Performance
Language: English
Published by Taylor & Francis Ltd Mai 2002, 2002
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 295.87
Quantity: 2 available
Add to basketItem description from seller
Neuware - Media Firms presents studies applying the company level approach to media and communication firms. It explores differences among missions, strategies, organizational choices, and other business decisions. Reviewing economic factors and pressures on media and communications companies, this book seeks to improve understanding of how these elements affect market and company structures, operations, and performance of firms. The chapters, written by leading scholars worldwide, were selected from papers on the theme of media firms presented at the 5th World Media Economics Conference hosted by the Turku School of Economics and Business Administration and The Journal of Media Economics. The collected studies provide: \*an overview of economic and related managerial issues affecting the structures of markets in which firms compete; \*the operations of media and communications firms; and \*their financial performance. As a result, it expands the discussion of economic issues traditionally associated with the field due to narrowed focus of initial books in media economics. It is hoped that this book will induce additional avenues of inquiry regarding such issues.…
Seller Inventory # 9780805841657
- Title
- Media Firms : Structures, Operations, and Performance
- Author
- Robert G. Picard
- Publisher
- Taylor & Francis Ltd Mai 2002
- Publication year
- 2002
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 0805841652
- ISBN 13
- 9780805841657
- Item weight
- 608 grams
- Dimensions
- 223x168x23 mm
Media Firms presents studies applying the company level approach to media and communication firms. It explores differences among missions, strategies, organizational choices, and other business decisions. Reviewing economic factors and pressures on media and communications companies, this book seeks to improve understanding of how these elements affect market and company structures, operations, and performance of firms.
The chapters, written by leading scholars worldwide, were selected from papers on the theme of media firms presented at the 5th World Media Economics Conference hosted by the Turku School of Economics and Business Administration and The Journal of Media Economics.
The collected studies provide:
*an overview of economic and related managerial issues affecting the structures of markets in which firms compete;
*the operations of media and communications firms; and
*their financial performance.
As a result, it expands the discussion of economic issues traditionally associated with the field due to narrowed focus of initial books in media economics. It is hoped that this book will induce additional avenues of inquiry regarding such issues.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
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