Media and Entertainment Industry Management: How to Integrate Business and Management with Creativity and Imagination
Language: English
Published by Routledge, 2024
- Hardcover
- New
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
AbeBooks seller since October 9, 2009
Condition: New
£ 343.05
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Add to basketSeller Inventory # V9781032221243
- Title
- Media and Entertainment Industry Management: How to Integrate Business and Management with Creativity and Imagination
- Author
- Ryu, Sunghan
- Publisher
- Routledge
- Publication year
- 2024
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1032221240
- ISBN 13
- 9781032221243
The media and entertainment industry (MEI) differs significantly from traditional industries in many respects. Accordingly, the management of strategy, marketing and other business practices in the MEI necessitates a unique approach. Sunghan Ryu offers students focused and relevant insights into critical topics, illustrated by vivid examples from the MEI.
Unlike typical introductory textbooks on business and management, this book does not overemphasize complicated layers of theory. Instead, it presents essential concepts and frameworks in a digestible manner and supplements them with opportunities to apply this knowledge to real-world cases. The textbook demonstrates how knowledge can be constructively implemented in business and management scenarios. It is structured into 12 chapters, divided into five core modules: (1) Overview of the MEI, (2) The Fundamentals of Management, (3) Marketing Management, (4) Digital Business and Management, and (5) New Business Models and Entrepreneurship. Students will gain the ability to explain key concepts and frameworks across core business and management domains and develop analytical skills through diverse real-world cases in the MEI. Based on this knowledge, they will be equipped to identify management-related issues in the MEI and arrive at practical and effective solutions.
This book is an essential guide for students who wish to understand business and management in the dynamic world of the MEI.
"Synopsis" may belong to another edition of this title.
About the Author
Sunghan Ryu is associate professor at Shanghai Jiao Tong University. His research and teaching centers on digital innovation in the MEI. He is the author of Beauty of Crowdfunding: Blooming Creativity and Innovation in the Digital Era, and has published in top academic journals, including the Journal of Marketing, MIS Quarterly, New Media & Society, and the Harvard Business Review.
"About the title" may belong to another edition of this title.
Kennys Bookstore
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