Media Effects: Advances in Theory and Research (Routledge Communication Series)
Bryant, Jennings [Editor]; Beth Oliver, Mary [Editor]; Zillmann, Dolf [Editor]; Bryant, Jennings [Editor];
Language: English
Published by Routledge, 2002
- Softcover
- Used
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- Title
- Media Effects: Advances in Theory and Research (Routledge Communication Series)
- Author
- Bryant, Jennings [Editor]; Beth Oliver, Mary [Editor]; Zillmann, Dolf [Editor]; Bryant, Jennings [Editor];
- Publisher
- Routledge
- Publication year
- 2002
- Condition
- As New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0805838643
- ISBN 13
- 9780805838640
- Edition
- 2nd Edition
- Item weight
- 31 ounces
- Dimensions
- 6x1x9
This classic volume on media effects theory and research has been updated and expanded to reflect new and current directions in research and theory. New topics, chapters, and contributors give a fresh take on this perennially popular subject. Reflecting recent developments in this rapidly evolving area, editors Jennings Bryant and Dolf Zillmann have expanded this second edition to 22 chapters from the original 16. All the chapters from the previous edition are included here, extensively revised and updated. Newly added chapters reflect areas of current or renewed interests in media effects study: media consumption and its underlying reception processes; intermedia processes; educational and prosocial effects; individual differences in media effects; new effects on issue perception; and third person effects.
With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars.
"Synopsis" may belong to another edition of this title.
About the Author
Jennings Bryant is CIS Distinguished Research Professor, holder of the Reagan Endowed Chair of Broadcasting, and Associate Dean for Graduate Studies and Research at the University of Alabama. He received the university’s Blackmon-Moody Outstanding Professor Award for 2000 and was President of the International Communication Association in 2002-2003. In 2006 he received a Distinguished Scholar Award from the Broadcast Education Association and was elected a Fellow of the International Communication Association.
Mary Beth Oliver is a Professor in the department of Film/Video & Media Studies at Penn State University. She served as associated editor for the Journal of Communication and Communication Theory, and is currently serving as co-editor of Media Psychology. She was the recipient of the Alumni Teaching Award at Virginia Tech, and was awarded a Fulbright to conduct research in New Zealand in 2006.
"About the title" may belong to another edition of this title.
International Book Project
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