Measuring & Managing Customer Satisfaction In Non-star Accommodations | A Case Study Of Jodhpur (India)
Ashish Mathur
ISBN 10: 3659121223 ISBN 13: 9783659121227
Published by LAP Lambert Academic Publishing, 2012
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Measuring & Managing Customer Satisfaction In Non-star Accommodations | A Case Study Of Jodhpur (India) | Ashish Mathur | Taschenbuch | Englisch | LAP Lambert Academic Publishing | EAN 9783659121227 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Seller Inventory # 106468179
Synopsis:
The five and other star category hotels are generally owned by prominent business houses and managed professionally. In comparisons to five and other star hotels, the financial capacity of the owners of most of the non-star hotels (including heritage hotels, small hotels, paying guest houses and other guest houses) is limited. It adversely affects their capacity and efforts to offer physical structure and other facilities required by tourists. Most of the service providers and other hired staff in non-star hotels are also not exposed to formal education and professional training. Therefore, these non-star hotels may not be able to gain sufficient satisfaction from their guests. In this context, it will be very significant to identify the level of satisfaction of international as well as domestic customers availing accommodation facilities in non-star accommodation facilities in Jodhpur. Keeping this factual situation in view, this research was carried to concentrate on identifying the level of customer satisfaction of international and domestic tourists availing accommodation facilities in non-star hotels of Jodhpur.
About the Author: Dr. Ashish Mathur, is a nice combination of industry & academic experience of over 13 years. He has presented papers in around 30 national & international conferences & has around 80 paper publications in national & international journals of repute. He is currently serving as member of editorial board in 8 journals.
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Bibliographic Details
Title: Measuring & Managing Customer Satisfaction ...
Publisher: LAP Lambert Academic Publishing
Publication Date: 2012
Binding: Taschenbuch
Condition: Neu