Measuring Consumer Behavior in Hospitality for Enhanced Decision Making (Advances in Hospitality, Tourism, and the Services Industry)
Language: English
Published by IGI Global, 2023
- Hardcover
- New
Seller: California Books, Miami, FL, U.S.A.California Books
AbeBooks seller since October 27, 2023
Condition: New
£ 160.79
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Add to basketSeller Inventory # I-9781668466070
- Title
- Measuring Consumer Behavior in Hospitality for Enhanced Decision Making (Advances in Hospitality, Tourism, and the Services Industry)
- Publisher
- IGI Global
- Publication year
- 2023
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1668466074
- ISBN 13
- 9781668466070
Measuring Consumer Behavior in Hospitality for Enhanced Decision Making studies online consumer behavior along with other complementary marketing, hospitality, and tourism disciplines, thus gaining a holistic view of the current consumption during the COVID-19 context, which led to structural changes during the digital customer journey touchpoints. Covering topics such as e-commerce websites, price-setting strategies, and intellectual capital, this premier reference source is ideal for entrepreneurs, executives, managers, business leaders, government officials, marketers, students and educators of higher education, librarians, researchers, and academicians.
"Synopsis" may belong to another edition of this title.
About the Author
Carlos M. R. Sousa holds a PhD in Economics and Corporate Sciences from the Universidad de Huelva, Spain as well as a Master in Economics and Corporate Sciences from the Universidade do Algarve. He holds a first degree in Computer Science for Management from the Instituto Superior de Línguas e Administração. He is a lecturer Coordinating Professor in the Department of ICT at the University of the Algarve, School of Management, Hospitality and Tourism, since 1991. His current areas of research and special interests are related with Systems and Information Technology, Computer Sciences Applied to Tourism, Electronic Distribution in Tourism, Digital Marketing, E-Business and Customer Relationship Management. He has published mainly in the fields of information systems, tourism and marketing.
Nelson M. S. Matos is a marketing professional with more than two decades of experience on the tourism, hospitality and sales. He is also an invited professor of marketing since 2010 at the University of Algarve. He holds a PhD in Marketing and Strategy (2022) from the University of Minho, Portugal and another PhD in Tourism (2015) from the University of Algarve, Portugal.
Rashed Isam Ashqar has a Ph.D. in Finance in 2022 from the University of Porto in Portugal. He completed his Master's degree in Finance in 2018 at the University of Minho in Portugal and his Bachelor's degree in Accounting in 2016 from An-Najah National University in Palestine. He is an Invited Professor at the Faculty of Economics at the University of Algarve. He is a Post Doctoral Researcher at the School for Management, Hospitality, and Tourism at the University of Algarve. Also, he is a Collaborator Researcher at the Centre for Tourism, Sustainability, and Well-being (CinTurs) and he is a Researcher at the Center for Economics and Finance at the University of Porto. His main research interests are Behavioral Finance, Household Finance, Tourism, and Hospitality. OCID id: 0000-0001-5078-5449
"About the title" may belong to another edition of this title.
California Books
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