Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships
Language: English
Published by Wiley, 2011
- Hardcover
- Used
Seller: Gulf Coast Books, Cypress, TX, U.S.A.Gulf Coast Books
AbeBooks seller since June 27, 2017
Condition: Used - Fair
£ 3.26
Quantity: 1 available
Add to basketSeller Inventory # 0470920106-4-36123331
- Title
- Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships
- Author
- Delahaye Paine, Katie
- Publisher
- Wiley
- Publication year
- 2011
- Condition
- Fair
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0470920106
- ISBN 13
- 9780470920107
- Item weight
- 16 ounces
- Dimensions
- 6x1x9
If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results.
Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.
- Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around
- Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences
- Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate
Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.
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Gulf Coast Books
Cypress, TX, U.S.A.
AbeBooks seller since June 27, 2017
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