Measure What Matters : Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships

Paine, Katie Delahaye; Paarlberg, William T. (EDT); Grunig, Larissa A. (FRW); Grunig, James E. (FRW)

ISBN 10: 0470920106 ISBN 13: 9780470920107
Published by Wiley, 2011
Language: English
Condition: Used - As new Hardcover

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