Management guru Aubrey Daniels delivers a proven, scientifically grounded approach to great leadership with Measure of a Leader. This book turns conventional leadership wisdom on its head, showing how to focus on the behavior of followers to craft a powerful leadership style.

Structuring their message around the indicators of follower behavior that predict a leader's influence, Aubrey and James Daniels show exactly how to impact the growth of a business, its customers, and the marketplace. Even more important, the authors' system gives managers the tools to adapt the approach, creating positive behavior that can improve the performance of their people. Managers are transformed into leaders, creating a legacy that perpetually generates greater momentum, commitment, initiative, and reciprocity throughout an organization.

Includes leadership examples from top companies such as Blue Cross, NASA, Roche, and Westinghouse

“For anyone anxious to achieve long-term results. . .this book should be your everyday playbook!”-John R. Schueler, president, publisher, and CEO, ANG Newspaper Group

From the Back Cover

Inspire, Motivate, and Activate Above-and-Beyond Performance from Every
Employee, Team, and Company

Today's corporations are looking in the wrong places for effective
leadership. Measure of a Leader reveals why effective leadership is not
about personality or the bottom line; it is about how people react to what
we do and say. Based on more than 30 years of pioneering work with
organizations all over the world, the authors deliver a groundbreaking,
field-tested approach that gives you the tools to craft a powerful
leadership style, one that you'll use to

Create profitable habits and optimize performance at every level of your
organization
Generate greater momentum, commitment, initiative, and reciprocity
Impact your customers and the growth of your business
Inspire your followers to go above and beyond the call of duty
Build leadership skills that leave a legacy
"Finally! A book that speaks to the true measure of a leader. Daniels and
Daniels use the rigor of scientific human behavior to reveal how we can
provide leaders with the tools to produce extraordinary results. For anyone
anxious to achieve long-term results through the discretionary efforts of
their employees, this book should be your everyday playbook!"-John R.
Schueler, President, Publisher & CEO, ANG Newspaper Group

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