McLuhan : A Guide for the Perplexed

W. Terrence Gordon

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Language: English

Published by Bloomsbury 3PL, 2010

1441143807 / 9781441143808

Series: Book 16 of 65 - Guides for the Perplexed

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - Marshall McLuhan was dubbed a media guru when he came to prominence in the 1960s. The Woodstock generation found him cool; their parents found him perplexing. By 1963, McLuhan was Director of the Centre for Culture and Technology at the University of Toronto and would be a public intellectual on the international stage for more than a decade, then linked forever to his two best known coinages: the global village and the medium is the message. Taken as a whole, McLuhan's writings reveal a profound coherence and illuminate his unifying vision for the study of language, literature, and culture, grounded in the broad understanding of any medium or technology as an extension of the human body. McLuhan: A Guide for the Perplexed is a close reading of all of his work with a focus on tracing the systematic development of his thought. The overriding objective is to clarify all of McLuhan's thinking, to consolidate it in a fashion which prevents misreading, and to open the way to advancing his own program: ensuring that the world does not sleepwalk into the twenty-first century with nineteenth-century perceptions.…

Seller Inventory # 9781441143808

Title
McLuhan : A Guide for the Perplexed
Author
W. Terrence Gordon
Publisher
Bloomsbury 3PL
Publication year
2010
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
1441143807
ISBN 13
9781441143808
Item weight
276 grams
Dimensions
216x140x12 mm
Series
Book 16 of 65: Guides for the Perplexed

AHA-BUCH GmbH

Einbeck, Germany

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