McKinsey Quarterly (2011. 3): optimistic consumers(Chinese Edition)

WANG LEI ZHI

ISBN 10: 7514112499 / ISBN 13: 9787514112498

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Paperback Pages Number: 83 Language: Chinese. The McKinsey Quarterly (2011): optimistic about the Chinese consumer to show the reader the main results of the 2011 Consumer Survey Report of This report is an overview of the McKinsey for China's urban consumers buying behavior. overall attitude of consumers. leisure time allocation and use of the Internet. The research group of the five major categories of goods. including apparel. automotive. electronics. food and beverage and household and pe. Seller Inventory # N72981

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Title: McKinsey Quarterly (2011. 3): optimistic ...

Binding: paperback

Condition: New

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Synopsis:

This article mainly illustrate the huge potential of Chinese consumer market. Especially the consumption view of middle and high-income earners will become the major driving force of Chinese consumption in a few years. Those people emphasize most on brands (or famous brands.) The money they spend on consumption will increase year by year.