Maximizing Operational Efficiency at the Intersection of Supply Chain Management and Marketing
Language: English
Published by IGI Global, US, 2025
- Softcover
- New

Seller: Rarewaves.com USA, London, London, United KingdomRarewaves.com USA
AbeBooks seller since June 11, 2025
Condition: New
£ 178.89
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Add to basketSeller Inventory # LU-9798337331102
- Title
- Maximizing Operational Efficiency at the Intersection of Supply Chain Management and Marketing
- Author
- Khan- Muhammad Rahies
- Publisher
- IGI Global, US
- Publication year
- 2025
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 13
- 9798337331102
"Synopsis" may belong to another edition of this title.
About the Author
Dr. Tarique Mahmood is currently an Associate Professor at Bahria University, Karachi, Pakistan. His research areas are intellectual capital management, firm performance strategies, Industry 4.0 supply chain management, innovation management, ambidextrous leadership, and sustainability. He has published a number of high-quality research papers in leading journals. He has developed the ambidextrous intellectual capital index, which firms use to gauge their level of ambidextrous intellectual capital. Dr Mahmood is also a consultant and trainer for various prominent international firms. He also regularly conducts workshops on advanced SPSS, AHP, PLS SMART, and Organizational Development. He is also a certified Master Trainer of the Higher Education Commission (HEC), Pakistan.
Dr. Rao Muhammad Rashid is working as Senior Associate Professor, at the Marketing and Business Department, Bahria Business School, Bahria University Islamabad Campus. He earned his Ph.D. degree in Marketing Management from Hefei University of Technology. Dr. Rao has wide international exposure and over 15 years of work experience in teaching, research, and Industry level.
"About the title" may belong to another edition of this title.
Rarewaves.com USA
London, London, United Kingdom
AbeBooks seller since June 11, 2025
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