Maximizing Operational Efficiency at the Intersection of Supply Chain Management and Marketing
Language: English
Published by IGI GLOBAL SCIENTIFIC PUBLISHING, 2025
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 243.11
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Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - In today's competitive business environment, the integration of supply chain management and marketing has emerged as a critical driver of operational efficiency. By aligning supply chain processes with marketing strategies, organizations can ensure that product availability and cost-effectiveness complement brand promises and market positioning. This merger enables optimized inventory management, and more responsive demand fulfillment, reducing waste while enhancing value creation. A unified approach to these traditionally distinct functions offers a strategic pathway to maximizing efficiency, agility, and profitability. Maximizing Operational Efficiency at the Intersection of Supply Chain Management and Marketing explores the intersection between marketing and supply chain management. It examines how businesses can navigate the complexities of supply chain management, focusing on operational efficiency, sustainability, and technological innovation. Covering topics such as supply chain management, marketing, and efficiency, this book is an excellent resource for researchers, scholars, academics, and practitioners. …
Seller Inventory # 9798337331102
- Title
- Maximizing Operational Efficiency at the Intersection of Supply Chain Management and Marketing
- Author
- Muhammad Rashid Rao
- Publisher
- IGI GLOBAL SCIENTIFIC PUBLISHING
- Publication year
- 2025
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 13
- 9798337331102
- Item weight
- 655 grams
- Dimensions
- 254x178x19 mm
"Synopsis" may belong to another edition of this title.
About the Author
Dr. Tarique Mahmood is currently an Associate Professor at Bahria University, Karachi, Pakistan. His research areas are intellectual capital management, firm performance strategies, Industry 4.0 supply chain management, innovation management, ambidextrous leadership, and sustainability. He has published a number of high-quality research papers in leading journals. He has developed the ambidextrous intellectual capital index, which firms use to gauge their level of ambidextrous intellectual capital. Dr Mahmood is also a consultant and trainer for various prominent international firms. He also regularly conducts workshops on advanced SPSS, AHP, PLS SMART, and Organizational Development. He is also a certified Master Trainer of the Higher Education Commission (HEC), Pakistan.
Dr. Rao Muhammad Rashid is working as Senior Associate Professor, at the Marketing and Business Department, Bahria Business School, Bahria University Islamabad Campus. He earned his Ph.D. degree in Marketing Management from Hefei University of Technology. Dr. Rao has wide international exposure and over 15 years of work experience in teaching, research, and Industry level.
"About the title" may belong to another edition of this title.
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