Maximizing Destination Marketing Strategies in the Digital Era
Language: English
Published by IGI Global, 2025
- Hardcover
- New
Condition: New
£ 237.32
Quantity: 2 available
Add to basketItem description from seller
The rapid advancement of technology has transformed how destinations market themselves, making digital strategies essential for attracting and engaging modern travelers. Leveraging tools like social media, data analytics, and virtual reality can create more personalized and immersive experiences that drive tourism and economic development. Understanding and adapting to these digital trends is crucial for destinations seeking to remain competitive in a globalized, tech-savvy world. Effective digital marketing not only enhances visitor satisfaction but also supports sustainable growth and innovation within the tourism industry. Maximizing Destination Marketing Strategies in the Digital Era provides an in-depth analysis of the challenges and opportunities faced by destinations in today s digital age, offering practical insights, case studies, and best practices for creating successful marketing campaigns. From optimizing websites and social media presence to utilizing data analytics and virtual reality, the book equips readers with the knowledge and skills needed to stay ahead of the competitive tourism industry. Covering topics such as artificial intelligence (AI), digital storytelling, and virtual influencers, this book is an excellent resource for marketing managers, destination marketers, policymakers, government officials, academicians, researchers, and more. Sprache: Englisch Gewicht in Gramm: 872.…
Seller Inventory # IB-20056590
- Title
- Maximizing Destination Marketing Strategies in the Digital Era
- Publisher
- IGI Global
- Publication year
- 2025
- Condition
- Neu
- Binding
- Gebundene Ausgabe
- Language
- English
- ISBN 13
- 9798369399392
- Item weight
- 872 grams
"Synopsis" may belong to another edition of this title.
About the Author
Islam Elgammal is currently a professor in the Tourism Department at Suez Canal University, Egypt. She was previously as a professor in the Business Administration Department at the University of Jeddah, Saudi Arabia. She had her PhD from Cardiff Metropolitan University, UK in 2008 and she is a fellow of the Higher Education Academy is in the UK. Prof. Elgammal has a number of publications in Academic journals and contributed to a number of conferences. Prof. Elgammal used to be the Vice Dean for postgraduates and research at Suez Canal University and the Vice editor-in-chief of the Tourism Academic Journal of the Association of Arab Universities, a consultant for the Egyptian Tourism Minister and a reviewer in a number of other academic journals.
"About the title" may belong to another edition of this title.
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