Maximarketing: New Direction in Advertising, Promotion and Marketing Strategy

Collins, Thomas L.

ISBN 10: 0070511918 ISBN 13: 9780070511910
Published by McGraw-Hill, 1986
Used Hardback

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A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Seller Inventory # GOR004261948

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Synopsis:

Demonstrates the nine basic steps in using a computerized data base to focus advertising on prime prospects, and explains how to make advertising more cost-effective

Synopsis: Demonstrates the nine basic steps in using a computerized data base to focus advertising on prime prospects, and explains how to make advertising more cost-effective.

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Bibliographic Details

Title: Maximarketing: New Direction in Advertising,...
Publisher: McGraw-Hill
Publication Date: 1986
Binding: Hardback
Condition: Fair

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Published by McGraw-Hill Inc.,US, 1986
ISBN 10: 0070511918 ISBN 13: 9780070511910
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Rapp, Stan, Collins, Thomas L.
Published by McGraw-Hill, 1986
ISBN 10: 0070511918 ISBN 13: 9780070511910
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Collins, L., Rapp, Stan
Published by McGraw-Hill Education, 1986
ISBN 10: 0070511918 ISBN 13: 9780070511910
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Collins, Thomas L.
Published by McGraw-Hill, 1986
ISBN 10: 0070511918 ISBN 13: 9780070511910
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Hardback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR003298917

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Collins, Thomas L.
Published by McGraw-Hill, 1986
ISBN 10: 0070511918 ISBN 13: 9780070511910
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Collins, L., Rapp, Stan
Published by McGraw-Hill Education, 1986
ISBN 10: 0070511918 ISBN 13: 9780070511910
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Collins, L., Rapp, Stan
Published by McGraw-Hill Education, 1986
ISBN 10: 0070511918 ISBN 13: 9780070511910
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Seller: Better World Books: West, Reno, NV, U.S.A.

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Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 3093318-6

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Rapp, Stan and Collins, Thomas L.
ISBN 10: 0070511918 ISBN 13: 9780070511910
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First Edition. Fine cloth copy in an equally fine dw. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. ; 278 pages; Divided into nine sequential steps common to all forms of marketing to the consumer. 1 Kg. Seller Inventory # 39383

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Published by McGraw Hill, USA, 1987
ISBN 10: 0070511918 ISBN 13: 9780070511910
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Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. Hardcover. 278 pages. *** PUBLISHING DETAILS: McGraw Hill, USA, 1987. *** CONDITION: The book itself is in very good condition and comes in very good dust jacket. *** Quantity Available: 1. Category: Business, Finance & Marketing; ISBN: 0070511918. ISBN/EAN: 9780070511910. Inventory No: 11020207. The photo of this book is of the actual book for sale. Seller Inventory # 11020207

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