Maxi-Marketing: The New Direction in Advertising, Promotion, and Marketing Strategy

Rapp, Stan,Collins, Tom

ISBN 10: 0452262380 ISBN 13: 9780452262386
Published by Plume, 1989
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Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_451673346

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Synopsis:

Demonstrates the nine basic steps in using a computerized data base to focus advertising on prime prospects, and explains how to make advertising more cost-effective

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Bibliographic Details

Title: Maxi-Marketing: The New Direction in ...
Publisher: Plume
Publication Date: 1989
Binding: paperback
Condition: Very Good

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Rapp, Stan & Collins, Tom
Published by Plume Books, 1989
ISBN 10: 0452262380 ISBN 13: 9780452262386
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Rapp, Stan; Collins, Tom
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Published by Plume, 1989
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Rapp, Stan, Collins, Tom
Published by Penguin Publishing Group, 1989
ISBN 10: 0452262380 ISBN 13: 9780452262386
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Rapp, Stan; Collins, Tom
Published by Plume, 1989
ISBN 10: 0452262380 ISBN 13: 9780452262386
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Collins, Tom,Rapp, Stan
Published by Plume, 1989
ISBN 10: 0452262380 ISBN 13: 9780452262386
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