Max Bill: Typografie. Reklame. Buchgestaltung. Typography. Adverstising. Book design.
Language: English
Published by Niggli Verlag, Zurich, 1999
- Hardcover
- Used
Seller: S.P.Tuohy, Oxford, OXF, United KingdomS.P.Tuohy
AbeBooks seller since October 10, 2016
Condition: Used - Fine
£ 30.00
Quantity: 1 available
Add to basketItem description from seller
4to. 28 cm. Pp. 304. Profusely illustrated, partly in colour. Text in German and English. Orig. cloth. D.w.
Seller Inventory # 002961
- Title
- Max Bill: Typografie. Reklame. Buchgestaltung. Typography. Adverstising. Book design.
- Author
- FLEISCHMANN (Gerd), Hand Rudolf BOSSHARD & Christopher BIGNENS
- Publisher
- Niggli Verlag, Zurich
- Publication year
- 1999
- Condition
- Fine
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 3721203410
- ISBN 13
- 9783721203417
"Synopsis" may belong to another edition of this title.
From the Back Cover
The book at hand offers a comprehensive view into an area of work from Max Bill that has so far received little attention: typography, advertising and book design. One discovers Max Bill as the tireless creator of highly individual types and commercial logos as well as a designer with a sense of visual humor - not exactly a common aspect of constructive design in this country.Bill pursued two opposing principles and accordingly left behind two lines in his work: a graphic one and a sculptural one. Taking Herbert Bayer's universal type as a point of departure, Bill developed two lettering schemes for the Neubühl housing development and the firm "wohnbedarf", which departed from all then-known forms. The reason for the stretched "o" in "wohnbedarf" may well have been grounded on how one perceives the text from the side; yet, behind this understanding lie formal ideas and the reductionist concept of the Bauhaus.
"About the title" may belong to another edition of this title.
S.P.Tuohy
Oxford, OXF, United Kingdom
AbeBooks seller since October 10, 2016
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Store description
Est. 1984. Prop. Steven Tuohy MA.
Specialty
Printing history, typographic design and related subjects; some miscellaneous general books.Seller's business information
S.P.Tuohy
United Kingdom
Terms of sale
S.P.Tuohy (Prop. Steven Tuohy MA)
45 Warwick Street
Oxford OX4 1SZ
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Email: sptuohy@hotmail.com
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