Mautic: Open Source Marketing Automation: Easy and Successful

Lazzari, Antonio

ISBN 10: 8828367423 / ISBN 13: 9788828367420

Published by Antonio Lazzari, 2018

About this Item

320 pages. 8.27x5.83x0.76 inches. In Stock.

Seller Inventory # zk8828367423

Bibliographic Details

• Title: Mautic: Open Source Marketing Automation: Easy and Successful
• Publisher: Antonio Lazzari
• Publication Date: 2018
• Language: English
• ISBN 10: 8828367423
• ISBN 13: 9788828367420
• Binding: Paperback
• Condition: Brand New

About this title

Synopsis

Mautic is an open source and powerful platform for marketing automation. This book aims to explain how to create a Marketing Automation (MA) strategy with Mautic. My clients are young entrepreneurs, startuppers, and freelancers. I wrote this book having them in mind. It is structured like a journey into a marketing strategy for small- and medium-sized businesses. Mautic is the vehicle on this special journey. This book simply outlines the path of the work that you should be doing in your own business starting today. It will help you understand what you need, how to organize your work, how to plan a strategy and carry it out, and how to analyze your outcomes in order to improve and reap the rewards. I chose Mautic as my work platform, and I decided to write an operating manual to unfold its potential. Open Source tools grant you freedom and ownership of data. When erected on a sound development basis, they can also reach excellent quality levels. In my opinion, Mautic represents all of these characteristics. It also offers several free options. With Mautic the freedom to choose is in your hands.