Maths and Stats for Web Analytics and Conversion Optimization: The journey from 'data driven' to 'data smart'

Sharma, Himanshu

ISBN 10: 1364849186 / ISBN 13: 9781364849184

Published by Blurb, 2015

The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR009180955

Synopsis:

The role of maths and statistics in the world of web analytics is not clear to many marketers. Not many talk or write about the usage of statistics and data science in conversion optimization. This book has been written to fill this knowledge gap. This expert guide will teach you exactly what you need to know. It will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions which can quickly improve the bottom-line of your online business. Every topic covered in this book has something to do directly with your day to day job. You don't need a math or stats background in order to understand this book. Every topic has been explained in plain english. This book covers vital topics on maths and statistics which every internet marketer/web analyst should get familiar with in order to achieve optimum results from their analysis, marketing campaigns and conversion optimization efforts. It explains some of the most useful statistics terms/concepts one by one and will also show you their practical use in web analytics and conversion optimization, so that you can take advantage of them straightaway.

Bibliographic Details

Title: Maths and Stats for Web Analytics and ...
Publisher: Blurb
Publication Date: 2015
Binding: Paperback
Condition: Very Good