Mathematical Models in Marketing
Language: English
Published by Springer, Springer Vieweg Okt 1976, 1976
- Softcover
- New
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
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Condition: New
£ 45.92
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Add to basketItem description from seller
This item is printed on demand - Print on Demand Titel. Neuware -Mathematical models can be classified in a number of ways, e.g., static and dynamic; deterministic and stochastic; linear and nonlinear; individual and aggregate; descriptive, predictive, and normative; according to the mathematical technique applied or according to the problem area in which they are used. In marketing, the level of sophistication of the mathe matical models varies considerably, so that a nurnber of models will be meaningful to a marketing specialist without an extensive mathematical background. To make it easier for the nontechnical user we have chosen to classify the models included in this collection according to the major marketing problem areas in which they are applied. Since the emphasis lies on mathematical models, we shall not as a rule present statistical models, flow chart models, computer models, or the empirical testing aspects of these theories. We have also excluded competitive bidding, inventory and transportation models since these areas do not form the core of the marketing field.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 536 pp. Englisch. …
Seller Inventory # 9783540078692
- Title
- Mathematical Models in Marketing
- Author
- Ursula H. Funke
- Publisher
- Springer, Springer Vieweg Okt 1976
- Publication year
- 1976
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 354007869X
- ISBN 13
- 9783540078692
- Item weight
- 568 grams
- Dimensions
- 203x127x29 mm
"Synopsis" may belong to another edition of this title.
buchversandmimpf2000
Emtmannsberg, BAYE, Germany
AbeBooks seller since January 23, 2017
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