Some Mathematical Models on Co-operative Advertising | Modelling co-operative advertising, Pricing and Channel Co-ordination
Krishna Solanki (u. a.)
ISBN 10: 3330074957 ISBN 13: 9783330074958
Published by LAP LAMBERT Academic Publishing, 2017
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Some Mathematical Models on Co-operative Advertising | Modelling co-operative advertising, Pricing and Channel Co-ordination | Krishna Solanki (u. a.) | Taschenbuch | 100 S. | Englisch | 2017 | LAP LAMBERT Academic Publishing | EAN 9783330074958 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Seller Inventory # 109061008
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In this book we discuss about game theory models on cooperative advertising. National level manufacturers spend for advertising at a national level for a long term impact, while the wide spread retailers usually target customers at a local level by advertising purchasing through local media. In such a case, a manufacturer pays for some or all of the costs of local advertising, commonly referred as the participation rate. This book consists of several chapters concerned with manufacturer-retailer channel coordination in a scenario where the demand is dependent on the price and the advertising expenditures by the manufacturer and the retailer, the channel members. We present game theoretic models; a cooperative model and a non cooperative model in a Stackelberg game framework. For both the models, we derive analytic expressions for optimally determining the decision variables of whole sale and retail prices, the advertising expenditures by the channel partners and the participation rate. This book will be useful to researchers, mathematical model builders and practitioners to model the advertising budgets, participation rate and create simulation models for co-operative advertising.
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Title: Some Mathematical Models on Co-operative ...
Publisher: LAP LAMBERT Academic Publishing
Publication Date: 2017
Binding: Taschenbuch
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Some Mathematical Models on Co-operative Advertising
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Solanki KrishnaDr. Krishna Solanki is faculty of Mathematics at LDRP Institue of Technology and Research, Kadi Sarva Vishwavidyalaya, Gandhinagar since 6 years. She specializes in Operations Research. Dr. Ravi Gor is Associate Profes. Seller Inventory # 151236533
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Some Mathematical Models on Co-operative Advertising | Modelling co-operative advertising, Pricing and Channel Co-ordination
Published by
LAP LAMBERT Academic Publishing, 2017
ISBN 10: 3330074957
ISBN 13: 9783330074958
New
Taschenbuch
Seller: preigu, Osnabrück, Germany
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Taschenbuch. Condition: Neu. Some Mathematical Models on Co-operative Advertising | Modelling co-operative advertising, Pricing and Channel Co-ordination | Krishna Solanki (u. a.) | Taschenbuch | 100 S. | Englisch | 2017 | LAP LAMBERT Academic Publishing | EAN 9783330074958 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Seller Inventory # 109061008
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Some Mathematical Models on Co-operative Advertising : Modelling co-operative advertising, Pricing and Channel Co-ordination
Published by
LAP LAMBERT Academic Publishing, 2017
ISBN 10: 3330074957
ISBN 13: 9783330074958
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Taschenbuch
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In this book we discuss about game theory models on cooperative advertising. National level manufacturers spend for advertising at a national level for a long term impact, while the wide spread retailers usually target customers at a local level by advertising purchasing through local media. In such a case, a manufacturer pays for some or all of the costs of local advertising, commonly referred as the participation rate. This book consists of several chapters concerned with manufacturer-retailer channel coordination in a scenario where the demand is dependent on the price and the advertising expenditures by the manufacturer and the retailer, the channel members. We present game theoretic models; a cooperative model and a non cooperative model in a Stackelberg game framework. For both the models, we derive analytic expressions for optimally determining the decision variables of whole sale and retail prices, the advertising expenditures by the channel partners and the participation rate. This book will be useful to researchers, mathematical model builders and practitioners to model the advertising budgets, participation rate and create simulation models for co-operative advertising. Seller Inventory # 9783330074958
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Some Mathematical Models on Co-operative Advertising
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ISBN 10: 3330074957
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In this book we discuss about game theory models on cooperative advertising. National level manufacturers spend for advertising at a national level for a long term impact, while the wide spread retailers usually target customers at a local level by advertising purchasing through local media. In such a case, a manufacturer pays for some or all of the costs of local advertising, commonly referred as the participation rate. This book consists of several chapters concerned with manufacturer-retailer channel coordination in a scenario where the demand is dependent on the price and the advertising expenditures by the manufacturer and the retailer, the channel members. We present game theoretic models; a cooperative model and a non cooperative model in a Stackelberg game framework. For both the models, we derive analytic expressions for optimally determining the decision variables of whole sale and retail prices, the advertising expenditures by the channel partners and the participation rate. This book will be useful to researchers, mathematical model builders and practitioners to model the advertising budgets, participation rate and create simulation models for co-operative advertising. 100 pp. Englisch. Seller Inventory # 9783330074958
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Some Mathematical Models on Co-operative Advertising
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ISBN 10: 3330074957
ISBN 13: 9783330074958
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -In this book we discuss about game theory models on cooperative advertising. National level manufacturers spend for advertising at a national level for a long term impact, while the wide spread retailers usually target customers at a local level by advertising purchasing through local media. In such a case, a manufacturer pays for some or all of the costs of local advertising, commonly referred as the participation rate. This book consists of several chapters concerned with manufacturer-retailer channel coordination in a scenario where the demand is dependent on the price and the advertising expenditures by the manufacturer and the retailer, the channel members. We present game theoretic models; a cooperative model and a non cooperative model in a Stackelberg game framework. For both the models, we derive analytic expressions for optimally determining the decision variables of whole sale and retail prices, the advertising expenditures by the channel partners and the participation rate. This book will be useful to researchers, mathematical model builders and practitioners to model the advertising budgets, participation rate and create simulation models for co-operative advertising.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 100 pp. Englisch. Seller Inventory # 9783330074958
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Some Mathematical Models on Co-operative Advertising: Modelling co-operative advertising, Pricing and Channel Co-ordination
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Some Mathematical Models on Co-operative Advertising: Modelling co-operative advertising, Pricing and Channel Co-ordination
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ISBN 13: 9783330074958
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