Materialism, Money Attitude & Compulsive Buying Behavior of Consumers

Language: English

Published by LAP LAMBERT Academic Publishing Nov 2019, 2019

620047527X / 9786200475275

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Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000

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Softcover

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This item is printed on demand - Print on Demand Titel. Neuware -Indian economic liberalization policies have led to offering of product in the Indian market. The Indian consumers have become much more open-minded and experimental in their perspective. The Indian consumer buying behavior to a large extent has positive attitude to Western influence. There is now an exponential growth of Western trend reaching the Indian consumer by way of the media and Indians working abroad. Foreign brands have gained wide consumer acceptance in Indians working trend reaching the Indian consumer by way of the media and Indians working abroad. Indian consumers way of spending their money and their buying behavior have changed in recent years due to urbanization of life style changes, penetration of internet and social media. Urbanization is taking place in India at a dramatic pace and is influencing the life style and buying behavior of the consumers. Their spending patterns have been changing in recent years. This book can be used as reference material for academicians, researchers and market analyzers.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 68 pp. Englisch.…

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Bibliographic details

Title
Materialism, Money Attitude & Compulsive Buying Behavior of Consumers
Author
Kamatchi Preethi Vasudevan
Publisher
LAP LAMBERT Academic Publishing Nov 2019
Publication year
2019
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
620047527X
ISBN 13
9786200475275
Item weight
119 grams
Dimensions
220x150x5 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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Impressum Thorsten Retsch Buchversand Mimpf2000 Oberölschnitz 16 95517 Emtmannsberg Deutschland Telefon: 09209-2023188 Email: mimpf2000@online.de USt-ID-Nr.: DE 235096871 Wir führen gebrauchte Bücher aus allen Sparten der Literatur

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Modernes Antiquariat - Bücher von 1960 bis heute

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buchversandmimpf2000

Germany

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Thorsten Retsch
Buchversand Mimpf2000
Oberölschnitz 16
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Telefon: 092092023188
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USt-IdNr.: DE 235096871

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