Materialism, Money Attitude & Compulsive Buying Behavior of Consumers : An Empirical Study

Language: English

Published by LAP LAMBERT Academic Publishing, 2019

620047527X / 9786200475275

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

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nach der Bestellung gedruckt Neuware - Printed after ordering - Indian economic liberalization policies have led to offering of product in the Indian market. The Indian consumers have become much more open-minded and experimental in their perspective. The Indian consumer buying behavior to a large extent has positive attitude to Western influence. There is now an exponential growth of Western trend reaching the Indian consumer by way of the media and Indians working abroad. Foreign brands have gained wide consumer acceptance in Indians working trend reaching the Indian consumer by way of the media and Indians working abroad. Indian consumers way of spending their money and their buying behavior have changed in recent years due to urbanization of life style changes, penetration of internet and social media. Urbanization is taking place in India at a dramatic pace and is influencing the life style and buying behavior of the consumers. Their spending patterns have been changing in recent years. This book can be used as reference material for academicians, researchers and market analyzers.…

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Bibliographic details

Title
Materialism, Money Attitude & Compulsive Buying Behavior of Consumers : An Empirical Study
Author
Kamatchi Preethi Vasudevan
Publisher
LAP LAMBERT Academic Publishing
Publication year
2019
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
620047527X
ISBN 13
9786200475275
Item weight
119 grams
Dimensions
220x150x5 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

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AHA-BUCH GmbH
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Deutschland
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