Masters of Scale: Surprising truths from the world?s most successful entrepreneurs
Hoffman, Reid Reid Hoffman, June Cohen, Deron Triff,
Language: English
Published by Penguin -, 2023
- Softcover
- Used
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- Title
- Masters of Scale: Surprising truths from the world?s most successful entrepreneurs
- Author
- Hoffman, Reid Reid Hoffman, June Cohen, Deron Triff,
- Publisher
- Penguin -
- Publication year
- 2023
- Condition
- Very Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 0552178292
- ISBN 13
- 9780552178297
What can you learn from a Silicon Valley legend and a pantheon of iconic leaders? The key to scaling a successful business isn't talent, network or strategy. It's an entrepreneurial mindset - and that mindset can be cultivated.
Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after advisor to heads of companies and heads of state. On his podcast Masters of Scale, he sits down with an all-star list of visionary founders and leaders, digging into the surprising strategies that power their growth. In this book, he draws on their most riveting, revealing stories - as well his own experience as a founder and investor - to distil the counterintuitive secrets behind the most extraordinary success stories of our times.
Here, Hoffman teams up with Masters of Scale's executive producers to offer a rare window into the entrepreneurial mind. They share surprising, never-before-told stories from leaders of the world's most iconic companies, including Apple, Nike, Netflix, Spotify, Starbucks, Google, Instagram and Microsoft, as well as the bold, disruptive startups - from 23andMe to TaskRabbit, from the Black List to the Bevel razor - solving the problems of the twenty-first century.
Through vivid storytelling and straightforward analysis, Masters of Scale distils their collective insights into a set of counterintuitive principles that anyone can use. How do you find a winning idea and turn it into a scalable venture? What can you learn from a 'squirmy no'? When should you stop listening to your customers? Which fires should you put out right away, and which should you let burn? And can you really make money while making the world a better place? (Answer: Yes. But you have to do the work to keep your profits and values aligned.)
Based on more than 100 interviews, and incorporating new material never aired on the podcast, Masters of Scale offers a unique insider's guide, filled with insights, wisdom, and strategies that will inspire you to reimagine how you do business today.
"Synopsis" may belong to another edition of this title.
About the Author
June Cohen is co-producer of the Masters of Scale podcast. Prior to that, she headed up media for TED, building its digital media operations from the ground up, launching TED Talks on the Internet, the TED Open Translation Project and TEDWomen. Before that, June was VP of Content at HotWired.com, the pioneering website from Wired magazine.
Deron Triff is co-producer of the Masters of Scale podcast. Prior to that, he served on the executive team at TED where he built nearly 100 partnerships that grew the brand's audience to over 100 million per month. He previously served as Vice President of Digital Ventures for PBS.
"About the title" may belong to another edition of this title.
Bahamut Media
Reading, United Kingdom
AbeBooks seller since August 15, 2012
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