Mastering Technical Sales: The Sales Engineer s Handbook, Third Edition (Artech House Technology Management and Professional Development)

Aron Bohlig

221 ratings by Goodreads

Language: English

Published by Artech House Publishers, United States, Norwood, 2014

1608077446 / 9781608077441

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Every high-tech sales team today has technical pros on board to "explain how things work," and this success-tested training resource is written just for them. This newly revised and expanded third edition of an Artech House bestseller offers invaluable insights and tips for every stage of the selling process. This third edition features a wealth of new material, including new chapters on business-driven discovery, white boarding, trusted advisors, and calculating ROI. This invaluable book equips new sales engineers with powerful sales and presentation techniques that capitalize on their technical background - all spelled out step-by-step by a pair of technical sales experts with decades of eye-popping, industry-giant success under their belt. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

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Title
Mastering Technical Sales: The Sales Engineer s Handbook, Third Edition (Artech House Technology Management and Professional Development)
Author
Aron Bohlig
Publisher
Artech House Publishers, United States, Norwood
Publication year
2014
Condition
Very Good
Binding
Paperback
Language
English
ISBN 10
1608077446
ISBN 13
9781608077441
Edition
3rd Edition
Item weight
780 grams
Dimensions
160.02 x 27.94

WorldofBooks

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In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we’re helping charities increase revenue and reduce waste through re-commerce.…

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