Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

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Bibliographic Details

Title: Mastering Public Relations
Publisher: Palgrave Macmillan Limited
Publication Date: 2004
Language: English
ISBN 10: 1403907838
ISBN 13: 9781403907837
Binding: Soft cover
Condition: Very Good
Weight: 0.785 pounds

About this title

Synopsis

In an engaging and accessible style, Mastering Public Relations takes a strategic management approach to providing a broader and deeper understanding through a well balanced interpretation of theory and practice. For undergraduate, diploma and CPD readers, this non partisan, wide ranging introduction sets public relations and its likely development in meaningful, relevant context. Recurring themes include ethics, social responsibility and international applications. There are multiple case studies and examples, numerous thought provoking questions and many more unusual topics included.

About the Author

ANTHONY DAVIS is a writer and consultant, specializing in marketing and business communications. He has lectured extensively on public relations and trained non-marketing managers in public relations and marketing.

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