Mastering Product Management: A Step-by-Step Guide

Brennan, Kevin

ISBN 10: 1733839003 / ISBN 13: 9781733839006

Published by Kevin Brennan, 2019

About this Item

This book is in good condition with very minimal damage. Pages may have minimal notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.

Seller Inventory # RDV.1733839003.G

Bibliographic Details

• Title: Mastering Product Management: A Step-by-Step Guide
• Publisher: Kevin Brennan
• Publication Date: 2019
• Language: English
• ISBN 10: 1733839003
• ISBN 13: 9781733839006
• Binding: Soft cover
• Condition: good

About this title

Synopsis

Mastering Product Management: A Step-By-Step Guide offers practical, real-world advice on how to create and capture value as a Product Manager. It covers the full product life cycle, from idea discovery through end-of-life. Each section is scannable and concise, around two to three pages. Rather than diving deep into the theoretical background of a given area, it serves as a checklist of the key steps a Product Manager should take to complete a given task.

- Source new ideas that succeed
- Set a compelling product vision and strategy
- Search for profitable new business models
- Become a market expert
- Effectively manage roadmaps
- Ensure a successful product launch
- Understand value and price profitably
- Build and manage high-performance teams

This book is a convenient reference guide that you can use throughout your workday. It's meant for Product Managers of all levels and for anyone wishing to understand what it takes to define, develop, launch, and market new products successfully.