Mastering Product Management: A Step-by-Step Guide

Brennan, Kevin

ISBN 10: 1733839003 / ISBN 13: 9781733839006

Published by Kevin Brennan, 2019

About this Item

Used book in good condition. May have some wear to binding, spine, cover, and pages. Some light highlighting markings writing may be present. May have some stickers and or sticker residue present. May be Ex-lib. copy. May NOT include discs, or access code or other supplemental material. We ship Monday-Saturday and respond to inquiries within 24 hours.

Seller Inventory # BXM.8WIJ

Bibliographic Details

• Title: Mastering Product Management: A Step-by-Step Guide
• Publisher: Kevin Brennan
• Publication Date: 2019
• Language: English
• ISBN 10: 1733839003
• ISBN 13: 9781733839006
• Binding: Soft cover
• Condition: good

About this title

Synopsis

Mastering Product Management: A Step-By-Step Guide offers practical, real-world advice on how to create and capture value as a Product Manager. It covers the full product life cycle, from idea discovery through end-of-life. Each section is scannable and concise, around two to three pages. Rather than diving deep into the theoretical background of a given area, it serves as a checklist of the key steps a Product Manager should take to complete a given task.

- Source new ideas that succeed
- Set a compelling product vision and strategy
- Search for profitable new business models
- Become a market expert
- Effectively manage roadmaps
- Ensure a successful product launch
- Understand value and price profitably
- Build and manage high-performance teams

This book is a convenient reference guide that you can use throughout your workday. It's meant for Product Managers of all levels and for anyone wishing to understand what it takes to define, develop, launch, and market new products successfully.