Mastering the Message : A Practical Approach To Modern Public Relations

Language: English

Published by Bluerose Publishers Sep 2025, 2025

9371398086 / 9789371398084

  • Softcover
  • New
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

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Neuware - A modern guide to the evolving world of Public Relations.Mastering the Message distils years of hands-on experience in Public Relations, offering a dynamic exploration of how the field has evolved from traditional press releases to a strategic driver of trust, crisis management, and storytelling across industries.From the intensity of political campaigns to the high stakes of sports PR and financial communications, this book dives into the real-world impact of PR in today's media ecosystem. With engaging chapters that spotlight the growing power of digital platforms, it candidly addresses challenges such as the talent gap, shifting media dynamics, and rising audience expectations.Both practical and reflective, Mastering the Message is essential reading for students, professionals, and anyone curious about the modern communication landscape. It's a timely resource that champions creativity, strategic thinking, and empathy as the core tools for meaningful engagement in an interconnected world.…

Seller Inventory # 9789371398084

Title
Mastering the Message : A Practical Approach To Modern Public Relations
Author
Ganapathy Viswanathan
Publisher
Bluerose Publishers Sep 2025
Publication year
2025
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
9371398086
ISBN 13
9789371398084
Item weight
245 grams
Dimensions
216x140x12 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
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