Mastering Marketing Management (Master Series (Business))
Roger Cartwright
ISBN 10: 0333948971 ISBN 13: 9780333948972
Published by Red Globe Press, 2002
Used
Paperback
From
WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
AbeBooks Seller since 16 March 2007
This specific item is no longer available.
About this Item
Description:
The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001770216
Synopsis:
Designed for students, and potential and practising managers, this book examines the management of markets as an holistic activity within modern organisations. Based on the four Ps/Cs of marketing (Product/Customer value; Price/Cost; Promotion/Communications; Place/Convenience) this book takes the reader through all the major aspects of marketing management using practical examples. Written in plain English, Mastering Marketing Management shows that marketing is a feature of the whole organisation and should not be confined to just one department.
About the Author:
ROGER CARTWRIGHT is former Director of the Centre for Customer Relations and Deputy Head of the Faculty of Business Management and Computing at Perth College, UK.
Roger has worked with a large number of organisations, and is the author of a range of books designed for students and practitioners.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Mastering Marketing Management (Master ...
Publisher: Red Globe Press
Publication Date: 2002
Binding: Paperback
Condition: Very Good