This book provides step by step guidance to mastering Google Adwords. Take a look at the Table of Contents below and you will see that this book stands out from the rest.

Table of Contents:

Chapter 1 – What Is Google AdWords?

Chapter 2 – How Google AdWords Works

Chapter 3 – Pros and Cons of Google AdWords

Chapter 4 – Key Parts of a Google AdWords Listing

Chapter 5 – How to Sign Up and Set Up Payments

Chapter 6 – Adjusting Access Levels

Chapter 7 – Linking Accounts

Chapter 8 – Choosing Keywords

Chapter 9 – Keyword Matches

Chapter 10 – Setting Up Ad Groups

Chapter 11 – Types of Campaigns and Their Goals

Chapter 12 – Starting a Campaign

Chapter 13 – Getting Your Ad Groups Prepared

Chapter 14 – Creating Your Ads

Chapter 15 – How to Write the Best Ads

Chapter 16 – Requirements of Your AdWords Ad

Chapter 17 – Targeting Specific Geographic Spaces

Chapter 18 – Linking to Google Maps

Chapter 19 – Targeting Specific Demographics

Chapter 20 – Creating Audiences

Chapter 21 – Using the Keyword Planner

Chapter 22 – Reviewing Your Landing Pages

Chapter 23 – Ad Preview and Diagnosis

Chapter 24 – Establishing Ad Extensions

Chapter 25 – Automatic Ad Extensions

Chapter 26 – Preparing a Call-Only Ad (and Using Forwarding Numbers)

Chapter 27 – Bidding Options and How to Set Values

Chapter 28 – How Are the Order and Cost Determined?

Chapter 29 – The Quality Score and How to Improve It

Chapter 30 – Conversion Tracking

Chapter 31 – Policies for the Use of Keywords and Ad Content

Chapter 32 – Copyright or Trademark Authentication

Chapter 33 – Using the Search Network

Chapter 34 – Using the Display Network

Chapter 35 – Running a Display Campaign

Chapter 36 – Running a Shopping Campaign

Chapter 37 – Creating a Video Campaign

Chapter 38 – Universal App Campaign

Chapter 39 – The Express Platform

Chapter 40 – Working With Salesforce

Chapter 41 – Creating Automated Rules

Chapter 42 – Content Exclusions

Chapter 43 – A/B Testing

Chapter 44 – Checking Analytics (and Linking Google Analytics)

Chapter 45 – Finding Special AdWords Deals

Chapter 46 – Cancelling AdWords

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